New York Stories
Philip Crangi is a New York-based jewelry designer who designs his jewelry from a personal and thoughtful place, weaving together images from his own history with those from our collective past.
Partnering with Coach on this project we wanted to take our viewers into the process of one of their collaborations. Show what's behind the product before it reaches the perfectly curated retail stores. We captured a true artist in his Manhattan shop expressing what drives him to create and how his own life experiences have been influenced by Coach.
Coach's content mainly living on their website and social media, we consciously maintained a center focus that allowed continuity across platforms no matter the aspect ratio of the frame.