Drifter & Rogue
The Drifter and Rogue bags are two great examples of function meeting creative. Inspired by this we wanted to highlight the utility of both bags, but do it in a creative way. We weaved together footage and stills created in a studio to form a fast paced visual blend, bending the normal approach to capturing product. We used layers and light movement to give a sense fluidity to a stationary element. Depth and focal treatment both in the camera and out of the camera create a reality that captivates. There are always three dimensions to everything and what truly matters is how you play with perspective.