Faherty brand has been a life-long dream between two brothers to create clothing for life's great moments. In this piece we showcased these moments- spent by the water, around a bonfire, catching waves or watching sunrises.
The controlling idea was draw the viewer into the Faherty brand by creating a lifestyle that is highly relatable to a fast growing surfing and beach culture. We used the clothes throughout in a subtle way, nothing obvious. When we did put focus on the product we chose to shoot very close macro shots or give a specific direction/action tying it into the story. Inspired in the ultimate notion that life's subtle peaceful moments are at the heart of what's truly real.
From one shoot we were able to create elements for all social media platforms, their website, as well as a high volumes of stills for the campaign and behind the scenes.